As soon as the dust settles, it's not likely they will be cashing in on their Summer Games success. "Canadians truly adore the Olympics much more than they understand," stated Cary Kaplan, president of Cosmos Sports, a sports advertising company in Mississauga, Ont. "It is bonding. It's massive. But when it's over, (the pleasure) doesn't have over. It tends to fall off a cliff." A lack of public curiosity in amateur sports that are so revered during the Olympics like diving, kayaking and gymnastics has traditionally resulted in company Canada passing over Olympians, even ones with gold medals hanging from their necks. "The problem is sponsors do not sponsor athletes out of the goodness of their hearts, even though it would be nice if that was the case," said Kaplan, whose past customers consist of Golfing Canada and a handful of Nationwide Hockey League teams. "The vast majority do it for specific return on expense and economic advantage. Unless an athlete or sport transcends or goes well replica chanel handbags beyond the Olympics, it is tough." Canadian soccer star Christine Sinclair stated even though she's been lucky so much at successful corporate sponsorships, numerous of her peers have not experienced the exact same success. "For me individually, these Olympics, I feel like I have been a fortunate 1 in terms of sponsorships and things like that," she said Sunday following becoming named Canada's flagbearer for the closing ceremonies in London. "But it requirements to happen for much more, like of my teammates. Obviously I know the soccer side of things. I think they should have cheap dr dre beats much more. They are some of the very best gamers in the world and aren't noticed as such." Brock University sports activities administration professor Cheri Bradish said athletes in the 2010 Vancouver Olympics may have had more achievement with endorsements simply because those Games are traditionally more well-liked in Canada. Also, because Canada was the host country, there was also more cash being poured into marketing and assistance for the athletes. to athletes like swimmer Michael Phelps. "It is extremely indicative of our marketplace, the dimension of our nation and our marketing bucks," she stated. "We do not have as many largescale corporations invested or chanel replica handbags involved in corporate sponsorship at the degree that we see in America. America is in a position to capitalize their nationwide heroes on a much more global scale." The reality is that amateur athletes are hurting for these deals once the Olympic highlight is over. Numerous require the money to fund their coaching, she said. "It is the consistent query: Why cannot we assistance our athletes more?" said Bradish. "You hear all the time, even throughout these Video games, that dr dre beats australia expertise and perseverance is an essential component of the equation but so are resources." For many athletes, they do not think about how they can capitalize on their Olympics publicity till it is as well late, stated Brant Feldman, a